Did you know that a book trailer can make marketing your book a breeze? To get readers interested in buying your book, you have to create a buzz. Book trailers, like movie trailers, are known, and essential tools to help you create the buzz you need to stimulate sales.

What is a book trailer? It’s a short video that promotes a book and entices readers to have a read by providing an exciting synopsis.

So what’s a trailer going to do for your book? It will creatively present a sample of your story with a call to action, which will be so alluring that viewers will want more.

Why a book trailer? Well, people on the go will probably lean more towards a quick video synopsis before reading a description. The benefit is you get to tantalize them with more than your storyline — you can add music and a voiceover to create an atmosphere that drives their interest directly to your book.

What is the reach of a trailer? There’s no limit to how far your trailer can go with the rise of social media. Many a star were made by having a presence on social media. By creating a video book trailer, you are tapping into a new and more diverse market that goes into the digital market beyond the traditional reach. Someone scrolling on Facebook may not be an avid reader until they come across your trailer and decide to read your book.

Are trailers suitable for just novel-type books? Book trailers are essential for fiction and non-fiction books. They do the talking for you... with the added bells and whistles.

How long should a trailer be? Short and sweet. Ideally within the 60-second mark, but they can sometimes spill over to 90 seconds.