As an author, it is important to increase the discoverability of your book so that potential readers can find it easily. While paid promotions can certainly help in this regard, it is not the only way to boost your book's visibility. You can increase the likelihood that potential readers will discover your book by making strategic efforts to:

Optimize Metadata:

Keywords: When choosing a title, subtitle, and description for your book, use relevant keywords that readers might use when searching for similar books.

Categories and Genres: Select appropriate categories and genres for your book to improve visibility on online platforms.

Utilize Social Media:

Author Platform: It's essential to develop a strong online presence on social media platforms such as LinkedIn, Instagram, and Facebook. Share content that is relevant to your book, engage with your readers, and establish a community around your writing.

Hashtags: Using relevant and popular hashtags can increase post discoverability and connect with readers interested in your genre.

Content Marketing:

Author Blog: Consider starting a blog to generate valuable content related to your writing, genre, or book themes that will attract your target audience to improve the discoverability of your book.

Guest Posts: Submitting guest posts to popular blogs in your niche can help you reach new audiences and establish your authority as an author.

Leverage Book Reviews:

Book Reviewers: It's recommended to send your book to credible reviewers and bloggers within your genre. Positive reviews can enhance your book's credibility and visibility significantly.

Reader Reviews: Encourage readers to leave reviews on platforms such as Amazon and Goodreads. Positive reviews improve your book's reputation and inspire more people to discover it.

Networking:

Author Groups: Join online author communities and forums. Networking with other authors can lead to cross-promotion opportunities and exposure to new readers.

Events and Conferences: Attending literary events, book fairs, and conferences can provide valuable networking opportunities with industry professionals and fellow authors, which can lead to organic promotional opportunities.

Search Engine Optimization (SEO):

Author Website: Create a website with a blog to showcase your work. Boost visibility by optimizing content with keywords.

Engage with Readers:

Reader Engagement: Engage with your readers in blog or social media comments. This helps to build a loyal fan base and encourages word-of-mouth recommendations.

Newsletter: It's important to build an email list and keep your readers updated on your writing and upcoming releases through a newsletter.

Now that you know how you can improve the discoverability of your book, take each step and work on it until it works for you.